These are rule of thumb of web design which will be automatically liked by search engines. A website that follows the below listed rules of thumbs of web design in totality or partially can be certain to get preference form search engines. May be indirectly, but the below rule of thumb of web design helps in giving a site SEO advantage:
(1) Make a website with user friendly keywords and phrases instead of using non-popular technical jargon's.
(2) Make a website and give provision to the visitors to give you feedback's about your website (like blogs)
(3) Make website easily navigable from one page to another
(4) The template of the website shall be standardized starting form home page to the most inner pages.
(5) Visitors hate to encounter errors during web surfing. Make sure to keep an error page for any broken links or any typing mistakes etc.
(6) Do not ask your visitor/ reader to refer other pages for more clarification or details. It is better to make a particular page (topic) complete in all respects. Objective is to give full satisfaction to your reader.
(7) Make a website useful for all types of visitors/ reader. A particular reader may be a novice or an expert. Your web page shall be appreciated by one and all. Do your personal research and then write on it. Do not write just for the sake to accumulating more words in a page.
(8) Make your site easy, in terms of understandability and web design as a whole.
(9) If your website is a sort of complicates, make sure to develop a help page.
Wednesday, July 21, 2010
Tuesday, July 20, 2010
Importantce of Keywords in Web SEO
Keywords are like blood in the veins of Web SEO. keywords are those words which is used that describes best the objective and content of your blog/website. Keywords are used to index a blog/ web page in search engine data base. There may be several web page indexed under a particular keyword but the higher the ranking the better will be the search results when a visitor types that keyword in search engine. Building a we site using popular and "most searched words" will bring good traffic to a site. For sure, those particular keywords must have been used by other webmasters for their own site, but whats important is to select the right keyword and them optimize the page around that keyword. If this is not done then your site will be hidden behind millions of other 'better-optimized-pages'.
Keywords are important
Keywords and SEO in combination will bring traffic. Both in isolation cannot work. But keyword is more important than SEO itself is because keywords are beginning of all SEO work. Without keywords its will be very unrealistic and goalless SEO.
It is a fact that web surfers hardy search for links beyond second page of search engine results. So if your website is positioned in search ranking any deeper it will probably bring no traffic for your site. But use of correct keywords and then optimizing the page for this keyword will make your rankings improve and probably your link will appear in the first page soon.
Important is too know what are the right keywords for your site, where to get them? and what is the best way to use these keywords to optimize a page?
what are the right keywords for your site?
To answer this ask yourself a basic question, "who needs to know about your website (end users)? This will help you in choosing keywords which is very specific for your contents. Avoid using general keywords like games, sports, movies, money, internet, etc as because they are too generalist and they do not specifically describes your site. There is not doubt that the search ability of such generalistic words are very high, but these are not the words for new webmasters. The competitors competing for such words are huge. Its is better to optimize pages for more specific words like NFS TV games, water sports in pool, latest movies of Hollywood, investing money, internet benefits etc. One your website becomes popular for such specific keywords and you start earning, parallely you can start optimizing your sites for general keywords by back links etc.
Note:
Keywords are important
Keywords and SEO in combination will bring traffic. Both in isolation cannot work. But keyword is more important than SEO itself is because keywords are beginning of all SEO work. Without keywords its will be very unrealistic and goalless SEO.
It is a fact that web surfers hardy search for links beyond second page of search engine results. So if your website is positioned in search ranking any deeper it will probably bring no traffic for your site. But use of correct keywords and then optimizing the page for this keyword will make your rankings improve and probably your link will appear in the first page soon.
Important is too know what are the right keywords for your site, where to get them? and what is the best way to use these keywords to optimize a page?
what are the right keywords for your site?
To answer this ask yourself a basic question, "who needs to know about your website (end users)? This will help you in choosing keywords which is very specific for your contents. Avoid using general keywords like games, sports, movies, money, internet, etc as because they are too generalist and they do not specifically describes your site. There is not doubt that the search ability of such generalistic words are very high, but these are not the words for new webmasters. The competitors competing for such words are huge. Its is better to optimize pages for more specific words like NFS TV games, water sports in pool, latest movies of Hollywood, investing money, internet benefits etc. One your website becomes popular for such specific keywords and you start earning, parallely you can start optimizing your sites for general keywords by back links etc.
Note:
- People often mistype the keywords, so optimizing keywords for misspellings is also helpful.
- Use of common words like “a,” “an,” “the,” “and,” “or,” and “but” are commonly called as stop words of Web SEO because these words common words.
Monday, July 19, 2010
How to build a web SEO friendly page?
SEO friendly page is build after putting effort and careful thought. It cannot happen by accident. A clear understanding of search engines requirement must be known. The requirements that search engine likes and based on that they rate a page higher. It must be understood that not one requirement (called page elements) is sufficient to impress search engines. It must be implemented in totality to gain best results. It is not good enough to just keep working on meta keywords, meta description and title but ignoring anchor text based linking.
But what is the most important element of on page SEO? It is not impossible to assume that after knowing all the elements of web SEO, people get tangled in too many details forgetting the most basic of all. This basic parameter is most crucial but often gets overwhelmed under enormity of other elements. This is nothing but use of keywords in right places within the content like in tags, titles, and within the content (keyword density). If one has keywords only in the tile and tags and not in the content then also the battle will be lost.
Here we will discuss some most basic techniques that will help a webmaster in making a web SEO friendly page:
Know your entry and exit pages
Entry pages are the fist pages that a visitor uses to enter a site and exit pages are those pages that users sees last. Home page need not necessarily be the entry page for a website. It can be any xyz page that users land on by using a search engine. Ideally a website is a collection of many interrelated web pages.
Listing down the entry pages and working on to optimize those pages for search engine crawlers is important. Loosing search engine ranking is not hard. So it is important to work on SEO of all entry pages so that its search engine ranking is intact. One can use a google analytics program to prepare a list of entry pages. It is not only important to know about entry page but also to track the path of a visitor. A typical path that users travel through in a site like getmoneyrich.com site is as listed below as an example:
SERP > Systematic Investment Plan (SIP) > Investing Basics > A new investor
In this example, SIP is the entry page and A new investor is a exit page. This is important information that web masters can use to optimize certain specific pages.
Use good web SEO friendly Titles
Title of a page is very important element of on-page SEO. The first thing a search engine crawler sees in a web page is its title. SERP rankings are greatly affected by the content of the title of the page. Hence crating a good web page title is important. But what actually makes a good page title which is SEO friendly:
- Using a descriptive phrase as a tile that contains the keyword of the page is ideal. The title should be carefully phrased describing briefly the content of the page.
- One must not write title more than 50 characters long. Though it is important to maintain a short page title to be precise but users generally search by typing a phrase instead of a single word. So researching of the most searched phrase is also important. Use of this phrase in the tile is ideal.
- Keyword shall never be repeated in the keyword. Repeating keywords may be treated as a spam.
- Webmasters may consider using special characters in the title at the starting and in the end like asterisks ****, symbols like ££££ can help attract attention of visitors.
- A webpage title shall be coded as, < title >Money can make you rich< /title>
Write a great content
Writing content should never be done in haste. There are some standard and easy to use rules that will make a page loved by search engine crawlers. So let us see how to write a great web SEO friendly web page;
Select good keywords or phrase and write content around them. Try not to use more that 2/3 keywords within a content. Higher keywords will lead to keyword stuffing problem which all search engines hate. One should never use too many keywords within the content. Maintaining an optimized keyword density in the content is one of the most important elements of web SEO. Ideally a max of 2 to 3% keyword density is acceptable by all search engines. Blog’s are very good platforms to write contents as visitors are allowed to put comments on the page. When search engine crawler repeatedly crawls a page and every time it crawls and finds a new content, the search ranking of the page improves. Use of graphics to explain the content is another good way to attract visitors.
But what is the most important element of on page SEO? It is not impossible to assume that after knowing all the elements of web SEO, people get tangled in too many details forgetting the most basic of all. This basic parameter is most crucial but often gets overwhelmed under enormity of other elements. This is nothing but use of keywords in right places within the content like in tags, titles, and within the content (keyword density). If one has keywords only in the tile and tags and not in the content then also the battle will be lost.
Here we will discuss some most basic techniques that will help a webmaster in making a web SEO friendly page:
Know your entry and exit pages
Entry pages are the fist pages that a visitor uses to enter a site and exit pages are those pages that users sees last. Home page need not necessarily be the entry page for a website. It can be any xyz page that users land on by using a search engine. Ideally a website is a collection of many interrelated web pages.
Listing down the entry pages and working on to optimize those pages for search engine crawlers is important. Loosing search engine ranking is not hard. So it is important to work on SEO of all entry pages so that its search engine ranking is intact. One can use a google analytics program to prepare a list of entry pages. It is not only important to know about entry page but also to track the path of a visitor. A typical path that users travel through in a site like getmoneyrich.com site is as listed below as an example:
SERP > Systematic Investment Plan (SIP) > Investing Basics > A new investor
In this example, SIP is the entry page and A new investor is a exit page. This is important information that web masters can use to optimize certain specific pages.
Use good web SEO friendly Titles
Title of a page is very important element of on-page SEO. The first thing a search engine crawler sees in a web page is its title. SERP rankings are greatly affected by the content of the title of the page. Hence crating a good web page title is important. But what actually makes a good page title which is SEO friendly:
- Using a descriptive phrase as a tile that contains the keyword of the page is ideal. The title should be carefully phrased describing briefly the content of the page.
- One must not write title more than 50 characters long. Though it is important to maintain a short page title to be precise but users generally search by typing a phrase instead of a single word. So researching of the most searched phrase is also important. Use of this phrase in the tile is ideal.
- Keyword shall never be repeated in the keyword. Repeating keywords may be treated as a spam.
- Webmasters may consider using special characters in the title at the starting and in the end like asterisks ****, symbols like ££££ can help attract attention of visitors.
- A webpage title shall be coded as, < title >Money can make you rich< /title>
Write a great content
Writing content should never be done in haste. There are some standard and easy to use rules that will make a page loved by search engine crawlers. So let us see how to write a great web SEO friendly web page;
Select good keywords or phrase and write content around them. Try not to use more that 2/3 keywords within a content. Higher keywords will lead to keyword stuffing problem which all search engines hate. One should never use too many keywords within the content. Maintaining an optimized keyword density in the content is one of the most important elements of web SEO. Ideally a max of 2 to 3% keyword density is acceptable by all search engines. Blog’s are very good platforms to write contents as visitors are allowed to put comments on the page. When search engine crawler repeatedly crawls a page and every time it crawls and finds a new content, the search ranking of the page improves. Use of graphics to explain the content is another good way to attract visitors.
SEO and Site maps
Search engine crawlers loves site map’s. Site map can be of two types:
* A basic site map also called HTML site map: these are usually text-based links to all of the pages in your web site. Once a crawler locates a site map it simply crawls all the all of the pages that are linked from that site map. All the pages are then indexed. The ranking on all those individual pages are dependent on how well the SEO is done for each page.
* A advanced form of site map called XML site map are made very popular by google. The XML site map is different than HTML site maps in both form and function. An XML site map also links all links to the various pages of your website. They carry additional details like when the page was last modified etc. Google loves those pages that gets frequently updated. This is the reason why probably home pages always has better page rankings than internal pages.
* A basic site map also called HTML site map: these are usually text-based links to all of the pages in your web site. Once a crawler locates a site map it simply crawls all the all of the pages that are linked from that site map. All the pages are then indexed. The ranking on all those individual pages are dependent on how well the SEO is done for each page.
* A advanced form of site map called XML site map are made very popular by google. The XML site map is different than HTML site maps in both form and function. An XML site map also links all links to the various pages of your website. They carry additional details like when the page was last modified etc. Google loves those pages that gets frequently updated. This is the reason why probably home pages always has better page rankings than internal pages.
SEO and Internal navigation of web-site
When a user visits a website after searching through a search engine they would like to see a site that is well organized and navigable. The user must be able to find the information they are looking for without any difficulty.
Generally all web surfers are very impatient. They will not give you more than a fraction of seconds to impress them. They will not wait on your website to understand any complex navigation options. Users also do not like pages that takes long to load. Use of flash and java script increases the loading time of your page.
Search engine crawler while reading your site looks for keywords, comes to your site, it crawls through the site, looking at keywords, links, HTML tags, etc. These crawlers moves form one page to the other by using your internal links. But it they visit your page and are not able to go any deeper then its is not a seo friendly web site. If there are any broken links, crawlers remembers these information and while indexing your page it stores these info in the data base. These errors will harm search engine rankings of a website.
A website must be thoroughly navigable. There can be two types of link for a web site. One are internal links that helps users to move within a website and other are external links that are placed on other websites. A webmaster must use both types of links for better ranking.
Use of navigation pane in the top, left or righ hand side bars are good navigation techniques. To have a text-based navigation bar is good. It allows the webmasters to use anchor tags for internal linking which is given very good weight age by google. It allows search engine crawlers to move form one page to other with ease.
The text based links that creates links shall have keywords. This is a very good way of gaining good site ranking. The search engine crawler when visits these keyword based links, and finds that the landing page is actually keyword related, such pages are given good rankings. If the landing pages (its text/contents) are relevant to the keyword of the links (anchor texts) it talks very good about your site
Generally all web surfers are very impatient. They will not give you more than a fraction of seconds to impress them. They will not wait on your website to understand any complex navigation options. Users also do not like pages that takes long to load. Use of flash and java script increases the loading time of your page.
Search engine crawler while reading your site looks for keywords, comes to your site, it crawls through the site, looking at keywords, links, HTML tags, etc. These crawlers moves form one page to the other by using your internal links. But it they visit your page and are not able to go any deeper then its is not a seo friendly web site. If there are any broken links, crawlers remembers these information and while indexing your page it stores these info in the data base. These errors will harm search engine rankings of a website.
A website must be thoroughly navigable. There can be two types of link for a web site. One are internal links that helps users to move within a website and other are external links that are placed on other websites. A webmaster must use both types of links for better ranking.
Use of navigation pane in the top, left or righ hand side bars are good navigation techniques. To have a text-based navigation bar is good. It allows the webmasters to use anchor tags for internal linking which is given very good weight age by google. It allows search engine crawlers to move form one page to other with ease.
The text based links that creates links shall have keywords. This is a very good way of gaining good site ranking. The search engine crawler when visits these keyword based links, and finds that the landing page is actually keyword related, such pages are given good rankings. If the landing pages (its text/contents) are relevant to the keyword of the links (anchor texts) it talks very good about your site
SEO Factors to be considered before website launch
When we talk about website optimization we means making the site more search able by search engines and directories. I know it sounds like a very general statement but what I like to talk here about is that apart form on-page optimization tips (like text optimization, putting HTML tags, creating internal links, and increasing popularity) there are some more basic requirement of SEO. These requirements must be taken into account by webmasters before launching their web site:
Web hosting agency: Who is hosting the site? Domain hosting is not very important when it comes to web SEO but having said that a part of web hosting agency decides your search engine ranking and it is ‘location’ of hosting. If the webmaster is form India and his site is hosted form USA then most likely the search engine ranking of such a site will suffer. Search engine crawler while crawling your site will mark the site as of contradictory location. But suppose your site is also hosted and the requirement is not taken care earlier, don’t worry, it can be neutralized by other web seo strategies. Also, the time for which a website is registered also effects the search engine rankings. The older the site the better.
Domain names: Selection of domain name is perhaps the most crucial decision by a webmaster before the launch of a website. The best will be to use your keyword in the domain name. Like if you are making a website on money, then you can select a name like www.getmoneyrich.com. Using unrelated (without keyword in the name) domain names are not web seo friendly. This is the reason why webmasters / companies millions of dollars to get hold of a relevant domain names. It is said that a company paid over $7.5 million in the year 1999 to purchase a domain name business.com. The relevancy of the word(s) used in the domain name, to a website is very important. Suppose a webmasters name is XYZ and the topic of his website is money, then he shall consider purchasing a domain name related to money and not related to his name XYZ. So lets see few quick web seo tips of on domain names:
* Keep the name as small as possible
* Try to avoid use of special characters like dashes, numbers, underscores. If the name that you are thinking is already taken then try to find another word that’s relevant, and has your keyword.
* Opt for a .com name whenever possible.
I must say here that suppose you have already compromised by purchasing an irrelevant domain name that is not related to the subject of your web site then please do not get disheartened. If you only had a good domain if would have been an added help, not that a compromised domain cannot work. It will work by using other web seo strategies.
Web hosting agency: Who is hosting the site? Domain hosting is not very important when it comes to web SEO but having said that a part of web hosting agency decides your search engine ranking and it is ‘location’ of hosting. If the webmaster is form India and his site is hosted form USA then most likely the search engine ranking of such a site will suffer. Search engine crawler while crawling your site will mark the site as of contradictory location. But suppose your site is also hosted and the requirement is not taken care earlier, don’t worry, it can be neutralized by other web seo strategies. Also, the time for which a website is registered also effects the search engine rankings. The older the site the better.
Domain names: Selection of domain name is perhaps the most crucial decision by a webmaster before the launch of a website. The best will be to use your keyword in the domain name. Like if you are making a website on money, then you can select a name like www.getmoneyrich.com. Using unrelated (without keyword in the name) domain names are not web seo friendly. This is the reason why webmasters / companies millions of dollars to get hold of a relevant domain names. It is said that a company paid over $7.5 million in the year 1999 to purchase a domain name business.com. The relevancy of the word(s) used in the domain name, to a website is very important. Suppose a webmasters name is XYZ and the topic of his website is money, then he shall consider purchasing a domain name related to money and not related to his name XYZ. So lets see few quick web seo tips of on domain names:
* Keep the name as small as possible
* Try to avoid use of special characters like dashes, numbers, underscores. If the name that you are thinking is already taken then try to find another word that’s relevant, and has your keyword.
* Opt for a .com name whenever possible.
I must say here that suppose you have already compromised by purchasing an irrelevant domain name that is not related to the subject of your web site then please do not get disheartened. If you only had a good domain if would have been an added help, not that a compromised domain cannot work. It will work by using other web seo strategies.
Elements of page – ON PAGE SEO
To make sure that search engines properly understands the content of your website, it is very important to design the page elements very carefully. The information that is read by the crawler while indexing your site is dependent on various elements of the page. Different search engine gives differing importance to various elements of your web page. Like Google pays huge important to keywords and links of a web page. Various elements of page a page important for web seo are as listed below:
1. Text or content of the page: Text of a web page contains the keywords, what is the distribution of these keywords and how often they appear on the page (keyword density) are one of those important information that search engine crawlers gather about the page. The keywords density and its distributions decides how high your website or page appears in the search results. It is very important that a content /text shall contain those keywords that a visitor is most likely to search in a search engine. Like if a person wants to know about a Volkswagon Jetta car, so for him the most likely keyword will be “car volkswagon jetta”. So search engine will bring that webpages in top listing which a good distribution and keyword density of the phrase ” car volkswagon jetta’. This is easy, but if suppose there are 100 pages made on this keyword then which page will appear higher? this will be decided on other page elements of the page. But the step one for on-page optimization if for sure writing a content/ text focusing on keyword distribution and keyword density.
2. HTML Tags on the page: For search engine optimization, there are two tags that is more important than all other tags, we normally call it meta tags and HTML tags. Actually speaking meta tags are a part of HTML tags but as they have become so popular so a lay man treats meta tags as a separate entity than HTML tags. Meta tags are of two types, one is called meta description and other is called meta keyword. Meta keyword tag is used to list the keywords of that content /test. It is a way of making a search engine crawler know about the keyword of a page.
< meta name=”keywords” content=”car Volkswagen Jetta” >
Meta description tag is a short description is the page which is like a summary of the whole content / text
< meta name=”description” content=”Features of Volkswagen Jetta car” >. HTML Tags: SEO friendly HTML tags are title tag at the top, H1 tags within the content, and the anchor tags. Title tags are used at the top and is the title of the content /text likeVolkswagen Jetts Car . Ideally the keyword should appear in the Title tag. Similarly keyword should also appear H1 headings. An H1
tag might look like this:
< a href=”http://www.volkwagenjettacar.com/”>Volkswagen jetta car < /a >
3. Links: Links pointing back to a web page is another important SEO tool available with the webmasters for on-page optimization.
4. Polularity of a webpage now this is tricky: one might say that when they are doing SEO the objective is to gain popularity and audience. If they had popularity they would not have done SEO. But search engine thinks like this and we have to deal with this in our life. Gaining popularity by news letters, advertising, email announcements are ways if increasing popularity. May be the webmaster need to spend some bucks to gain popularity.
1. Text or content of the page: Text of a web page contains the keywords, what is the distribution of these keywords and how often they appear on the page (keyword density) are one of those important information that search engine crawlers gather about the page. The keywords density and its distributions decides how high your website or page appears in the search results. It is very important that a content /text shall contain those keywords that a visitor is most likely to search in a search engine. Like if a person wants to know about a Volkswagon Jetta car, so for him the most likely keyword will be “car volkswagon jetta”. So search engine will bring that webpages in top listing which a good distribution and keyword density of the phrase ” car volkswagon jetta’. This is easy, but if suppose there are 100 pages made on this keyword then which page will appear higher? this will be decided on other page elements of the page. But the step one for on-page optimization if for sure writing a content/ text focusing on keyword distribution and keyword density.
2. HTML Tags on the page: For search engine optimization, there are two tags that is more important than all other tags, we normally call it meta tags and HTML tags. Actually speaking meta tags are a part of HTML tags but as they have become so popular so a lay man treats meta tags as a separate entity than HTML tags. Meta tags are of two types, one is called meta description and other is called meta keyword. Meta keyword tag is used to list the keywords of that content /test. It is a way of making a search engine crawler know about the keyword of a page.
< meta name=”keywords” content=”car Volkswagen Jetta” >
Meta description tag is a short description is the page which is like a summary of the whole content / text
< meta name=”description” content=”Features of Volkswagen Jetta car” >. HTML Tags: SEO friendly HTML tags are title tag at the top, H1 tags within the content, and the anchor tags. Title tags are used at the top and is the title of the content /text like
tag might look like this:
Volkswagen Jetts Car
. Anchor tags are another most important tool of SEO after Title, they are used to create links to other pages. Here’s what an anchor tag might look like:< a href=”http://www.volkwagenjettacar.com/”>Volkswagen jetta car < /a >
3. Links: Links pointing back to a web page is another important SEO tool available with the webmasters for on-page optimization.
4. Polularity of a webpage now this is tricky: one might say that when they are doing SEO the objective is to gain popularity and audience. If they had popularity they would not have done SEO. But search engine thinks like this and we have to deal with this in our life. Gaining popularity by news letters, advertising, email announcements are ways if increasing popularity. May be the webmaster need to spend some bucks to gain popularity.
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