SEO friendly page is build after putting effort and careful thought. It cannot happen by accident. A clear understanding of search engines requirement must be known. The requirements that search engine likes and based on that they rate a page higher. It must be understood that not one requirement (called page elements) is sufficient to impress search engines. It must be implemented in totality to gain best results. It is not good enough to just keep working on meta keywords, meta description and title but ignoring anchor text based linking.
But what is the most important element of on page SEO? It is not impossible to assume that after knowing all the elements of web SEO, people get tangled in too many details forgetting the most basic of all. This basic parameter is most crucial but often gets overwhelmed under enormity of other elements. This is nothing but use of keywords in right places within the content like in tags, titles, and within the content (keyword density). If one has keywords only in the tile and tags and not in the content then also the battle will be lost.
Here we will discuss some most basic techniques that will help a webmaster in making a web SEO friendly page:
Know your entry and exit pages
Entry pages are the fist pages that a visitor uses to enter a site and exit pages are those pages that users sees last. Home page need not necessarily be the entry page for a website. It can be any xyz page that users land on by using a search engine. Ideally a website is a collection of many interrelated web pages.
Listing down the entry pages and working on to optimize those pages for search engine crawlers is important. Loosing search engine ranking is not hard. So it is important to work on SEO of all entry pages so that its search engine ranking is intact. One can use a google analytics program to prepare a list of entry pages. It is not only important to know about entry page but also to track the path of a visitor. A typical path that users travel through in a site like getmoneyrich.com site is as listed below as an example:
SERP > Systematic Investment Plan (SIP) > Investing Basics > A new investor
In this example, SIP is the entry page and A new investor is a exit page. This is important information that web masters can use to optimize certain specific pages.
Use good web SEO friendly Titles
Title of a page is very important element of on-page SEO. The first thing a search engine crawler sees in a web page is its title. SERP rankings are greatly affected by the content of the title of the page. Hence crating a good web page title is important. But what actually makes a good page title which is SEO friendly:
- Using a descriptive phrase as a tile that contains the keyword of the page is ideal. The title should be carefully phrased describing briefly the content of the page.
- One must not write title more than 50 characters long. Though it is important to maintain a short page title to be precise but users generally search by typing a phrase instead of a single word. So researching of the most searched phrase is also important. Use of this phrase in the tile is ideal.
- Keyword shall never be repeated in the keyword. Repeating keywords may be treated as a spam.
- Webmasters may consider using special characters in the title at the starting and in the end like asterisks ****, symbols like ££££ can help attract attention of visitors.
- A webpage title shall be coded as, < title >Money can make you rich< /title>
Write a great content
Writing content should never be done in haste. There are some standard and easy to use rules that will make a page loved by search engine crawlers. So let us see how to write a great web SEO friendly web page;
Select good keywords or phrase and write content around them. Try not to use more that 2/3 keywords within a content. Higher keywords will lead to keyword stuffing problem which all search engines hate. One should never use too many keywords within the content. Maintaining an optimized keyword density in the content is one of the most important elements of web SEO. Ideally a max of 2 to 3% keyword density is acceptable by all search engines. Blog’s are very good platforms to write contents as visitors are allowed to put comments on the page. When search engine crawler repeatedly crawls a page and every time it crawls and finds a new content, the search ranking of the page improves. Use of graphics to explain the content is another good way to attract visitors.
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