Importantce of Keywords in Web SEO

Keywords are like blood in the veins of Web SEO. keywords are those words which is used that describes best the objective and content of your blog/website. Keywords are used to index a blog/ web page in search engine data base. There may be several web page indexed under a particular keyword but the higher the ranking the better will be the search results when a visitor types that keyword in search engine. Building a we site using popular and "most searched words" will bring good traffic to a site. For sure, those particular keywords must have been used by other webmasters for their own site, but whats important is to select the right keyword and them optimize the page around that keyword. If this is not done then your site will be hidden behind millions of other 'better-optimized-pages'.

Keywords are important
Keywords and SEO in combination will bring traffic. Both in isolation cannot work. But keyword is more important than SEO itself is because keywords are beginning of all SEO work. Without keywords its will be very unrealistic and goalless SEO.

It is a fact that web surfers hardy search for links beyond second page of search engine results. So if your website is positioned in search ranking any deeper it will probably bring no traffic for your site. But use of correct keywords and then optimizing the page for this keyword will make your rankings improve and probably your link will appear in the first page soon.

Important is too know what are the right keywords for your site, where to get them? and what is the best way to use these keywords to optimize a page?

what are the right keywords for your site?
To answer this ask yourself a basic question, "who needs to know about your website (end users)? This will help you in choosing keywords which is very specific for your contents. Avoid using general keywords like games, sports, movies, money, internet, etc as because they are too generalist and they do not specifically describes your site. There is not doubt that the search ability of such generalistic words are very high, but these are not the words for new webmasters. The competitors competing for such words are huge. Its is better to optimize pages for more specific words like NFS TV games, water sports in pool, latest movies of Hollywood, investing money, internet benefits etc. One your website becomes popular for such specific keywords and you start earning, parallely you can start optimizing your sites for general keywords by back links etc.
Note:

• People often mistype the keywords, so optimizing keywords for misspellings is also helpful.

• Use of common words like “a,” “an,” “the,” “and,” “or,” and “but” are commonly called as stop words of Web SEO because these words common words.