These are rule of thumb of web design which will be automatically liked by search engines. A website that follows the below listed rules of thumbs of web design in totality or partially can be certain to get preference form search engines. May be indirectly, but the below rule of thumb of web design helps in giving a site SEO advantage:
(1) Make a website with user friendly keywords and phrases instead of using non-popular technical jargon's.
(2) Make a website and give provision to the visitors to give you feedback's about your website (like blogs)
(3) Make website easily navigable from one page to another
(4) The template of the website shall be standardized starting form home page to the most inner pages.
(5) Visitors hate to encounter errors during web surfing. Make sure to keep an error page for any broken links or any typing mistakes etc.
(6) Do not ask your visitor/ reader to refer other pages for more clarification or details. It is better to make a particular page (topic) complete in all respects. Objective is to give full satisfaction to your reader.
(7) Make a website useful for all types of visitors/ reader. A particular reader may be a novice or an expert. Your web page shall be appreciated by one and all. Do your personal research and then write on it. Do not write just for the sake to accumulating more words in a page.
(8) Make your site easy, in terms of understandability and web design as a whole.
(9) If your website is a sort of complicates, make sure to develop a help page.
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