When we talk about website optimization we means making the site more search able by search engines and directories. I know it sounds like a very general statement but what I like to talk here about is that apart form on-page optimization tips (like text optimization, putting HTML tags, creating internal links, and increasing popularity) there are some more basic requirement of SEO. These requirements must be taken into account by webmasters before launching their web site:
Web hosting agency: Who is hosting the site? Domain hosting is not very important when it comes to web SEO but having said that a part of web hosting agency decides your search engine ranking and it is ‘location’ of hosting. If the webmaster is form India and his site is hosted form USA then most likely the search engine ranking of such a site will suffer. Search engine crawler while crawling your site will mark the site as of contradictory location. But suppose your site is also hosted and the requirement is not taken care earlier, don’t worry, it can be neutralized by other web seo strategies. Also, the time for which a website is registered also effects the search engine rankings. The older the site the better.
Domain names: Selection of domain name is perhaps the most crucial decision by a webmaster before the launch of a website. The best will be to use your keyword in the domain name. Like if you are making a website on money, then you can select a name like www.getmoneyrich.com. Using unrelated (without keyword in the name) domain names are not web seo friendly. This is the reason why webmasters / companies millions of dollars to get hold of a relevant domain names. It is said that a company paid over $7.5 million in the year 1999 to purchase a domain name business.com. The relevancy of the word(s) used in the domain name, to a website is very important. Suppose a webmasters name is XYZ and the topic of his website is money, then he shall consider purchasing a domain name related to money and not related to his name XYZ. So lets see few quick web seo tips of on domain names:
* Keep the name as small as possible
* Try to avoid use of special characters like dashes, numbers, underscores. If the name that you are thinking is already taken then try to find another word that’s relevant, and has your keyword.
* Opt for a .com name whenever possible.
I must say here that suppose you have already compromised by purchasing an irrelevant domain name that is not related to the subject of your web site then please do not get disheartened. If you only had a good domain if would have been an added help, not that a compromised domain cannot work. It will work by using other web seo strategies.
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